MEDIA KIT

INSTAGRAM INFLUENCER MARKETING

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PHOTOGRAPHERS • BROTHERS • FILMMAKERS


 

We are Boris & Sandro Erceg, visual creatives based in Hamburg, Germany. Our work focuses on travel, lifestyle, and creative photo and video content.

Before switching to content creation full-time, we both worked as PhD researchers in the field of Arctic icebreaking ship design.

 
 

KEY FIGURES

 
60 200
Instagram Followers
85 000
Avg. Impressions per Post
7 900
Avg. Engagement per Post
13%
Engagement Rate (Instagram Avg. ≈ 3%)
 
 

Countries

Gender

Age

 

AUDIENCE ENGAGEMENT

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Photographs // Cityscapes, Architecture & Travel

 

TOP POST

225000 IMPRESSIONS

20700 LIKES

300 COMMENTS

170 SHARES

820 SAVES

AVERAGE POST

80000+ IMPRESSIONS

6750+ LIKES

170+ COMMENTS

100+ SHARES

260+ SAVES

 
 

Hyperloops // Creative Hyperlapse Looping Videos

 

TOP POST

255000 IMPRESSIONS

15800 LIKES

750 COMMENTS

1150 SHARES

2600 SAVES

AVERAGE POST

125000+ IMPRESSIONS

7800+ LIKES

400+ COMMENTS

630+ SHARES

1250+ SAVES

 
 
 

@brotherside Engagement Insights (click to enlarge)

 

CASE STUDIES

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Jack Daniel’s // Music Festival Hyperloops

In June 2019 we created and posted two looping videos to promote Jack Daniel’s presence at music festivals in Germany, by highlighting the brand’s connection with music. The two Instagram posts achieved 235k impressions, 820 comments, 2050 shares, and 2900 saves — which is 10x the amount of shares and 6x the amount of saves compared to our average performing photo post with the same number of impressions. See full insights here.

 
 

INSIGHTS

110000 IMPRESSIONS

420 COMMENTS

850 SHARES

1400 SAVES

INSIGHTS

125000 IMPRESSIONS

400 COMMENTS

1200 SHARES

1500 SAVES

 
 

Adobe // Editing Tutorials Story Series

In August 2019 we created a series of photo and video editing tutorials for Adobe Germany. As a part of the collaboration, we posted a series of 3 Instagram Stories to promote the tutorials within our audience. The series resulted in over 1300 clicks on @adobe_de, 1000 poll votes, and totalled over 13k impressions. For full insights click here.